Balenciaga - 100%

100% by Balenciaga is a modern floral fragrance for men and women, launched in 2025. This scent reflects the avant-garde aesthetic of the fashion house under Demna's creative direction, blending raw edges with organic beauty. It is a composition that redefines the concept of floral perfumes, giving them an almost industrial yet incredibly clean character.

While the full pyramid remains minimalist, the fragrance is built around intense white floral accords that have been stripped of their traditional sweetness in favor of a cool, almost metallic freshness. The heart is dominated by notes reminiscent of a florist's shop or freshly cut stems, supported by a base that provides a "second skin" effect and impeccable purity. It is a fragrance for those seeking uncompromising modernity and a unique, conceptual style in perfumery.

• Floral Notes: White flowers, Green notes
• Base Notes: Clean musk, Mineral accents